Brand Management is the process of planning, developing, and managing a brand to achieve the company’s objectives and greater success. Brand Management encompasses several aspects, including identifying, developing, and enhancing the brand identity, identifying the target audience, and developing appropriate marketing strategies to attract the audience.

Brand management strategic employs various approaches to enhance the brand to achieve many benefits, such as: –
– Increase profits.
– Market participation.
– Customers loyalty.
– Better reception of products / services in the market.